Genye Technology Opens Los Angeles Branch and Demonstration Center to Expand North American Operations
Genye Technology has opened a new branch and technology demonstration center in Los Angeles, California, as part of its strategy to deepen its North American footprint. The facility will host equipment demonstrations, application testing, and customer engagement activities, with localized assembly planned for later phases. The center showcases core automation technologies including the 3D Sorter, Mini Loop Cross-Belt Sorter, Singulator with Narrow-Belt Sorter, and Fully-auto Induction Station.
FONTANA, Calif. — Genye Technology announced today the opening of its new Los Angeles branch and technology demonstration center in California, a move aimed at strengthening the company's North American presence and delivering localized support closer to customers in the region.
The newly established facility consolidates technology demonstration, application testing, and customer engagement under one roof, with localized assembly capabilities planned for future phases. Customers and partners will be able to experience Genye's equipment firsthand, validate solutions through hands-on testing, and collaborate directly with local engineering teams.
Building a Stronger Local Presence in North America
The new LA branch underscores Genye's commitment to maintaining close relationships with North American customers — spanning the full project lifecycle from initial evaluation through installation and after-sales support.
As automation adoption accelerates across North America, logistics operators increasingly require not only advanced equipment but also responsive local support throughout project implementation and ongoing operations. The Los Angeles facility provides a dedicated space for customer visits, equipment demonstrations, technical discussions, and solution testing. Planned localized processing and assembly capabilities are expected to enhance project flexibility and reduce lead times for North American customers.
With a permanent U.S. presence, Genye now offers customers and partners direct access to local technical resources, streamlined communication channels, and continuous support at every stage of their automation projects.
Showcasing Advanced Logistics Automation Solutions
The demonstration center highlights Genye's core logistics automation technologies, including the 3D Sorter, Mini Loop Cross-Belt Sorter, Singulator with Narrow-Belt Sorter, and Fully-auto Induction Station. Visitors can evaluate these systems across various parcel handling scenarios and explore how automation technologies can address their operational requirements.
Attendees can assess system performance, examine different automation configurations, and determine how each technology fits their specific operations — whether in e-commerce fulfillment, parcel distribution, or high-throughput sorting environments.
The center also establishes a direct feedback channel between Genye's R&D teams and the North American market, accelerating solution validation and helping ensure product development remains aligned with real-world customer needs.
Leveraging Global Experience and Local Support Capabilities
Founded in 2014, Genye Technology designs and manufactures intelligent logistics automation systems — including sorting, feeding, and integrated material handling technologies — for the global logistics industry.
To date, more than 4,000 Genye automation systems have been deployed worldwide. The company employs over 100 engineers and operates a 30,000-square-meter production facility, with in-house capabilities spanning solution design, manufacturing, installation, commissioning, and after-sales service.
Genye's project portfolio and service network extend across North America, South America, Africa, Europe, the Middle East, and Southeast Asia.
Supporting the Future of Logistics Automation in North America
The Los Angeles facility represents more than a new office — it signals a long-term investment in North American operations. Genye plans to continue building local capabilities, deepening partnerships, and bringing its automation technologies closer to the customers who depend on them.
As logistics operators pursue greater efficiency and throughput, Genye says it will keep advancing its automation technologies and expanding its service network to meet that demand, wherever customers operate.
The new LA branch marks the next step in Genye's global growth trajectory and a concrete commitment to the North American logistics market.
About Genye Technology
Founded in 2014, Genye Technology specializes in intelligent logistics automation solutions, providing automated sorting systems and parcel handling technologies for logistics operators worldwide. With more than 4,000 systems deployed globally, Genye supports customers across North America, South America, Europe, Africa, the Middle East, and Southeast Asia through integrated capabilities in R&D, manufacturing, installation, and after-sales service.
