Genye Technology Expands North American Presence with the Opening of Its New LA Branch and Technology Demonstration Center | Supply Chain Dive

Genye Technology today announced the opening of its new LA branch and technology demonstration center in Los Angeles, California, strengthening the company’s North American presence and bringing localized support closer to customers in the region.

The facility brings together technology demonstration, application testing, and customer engagement under one roof, with plans for localized assembly in future phases. Customers and partners can experience Genye’s equipment firsthand, validate solutions through hands-on testing, and work directly with local engineering teams.

Creating a Stronger Local Presence in North America

The new LA branch reflects Genye’s commitment to staying close to its North American customers — from initial evaluation through installation and after-sales support.

As automation adoption accelerates across North America, logistics operators increasingly require not only advanced equipment, but also responsive local support throughout project implementation and operation.

The Los Angeles facility offers a dedicated space for customer visits, equipment demonstrations, technical discussions, and solution testing. Planned localized processing and assembly capabilities will further improve project flexibility and shorten lead times for North American customers.

With a permanent U.S. presence, Genye gives customers and partners direct access to local technical resources, shorter communication paths, and ongoing support at every stage of their automation projects.

Showcasing Advanced Logistics Automation Solutions

The demonstration center showcases Genye’s core logistics automation technologies, including the 3D Sorter, Mini Loop Cross-Belt Sorter, Singulator with Narrow-Belt Sorter, and Fully-auto Induction Station. Customers can evaluate these systems under different parcel handling scenarios and explore how automation technologies can support their operational requirements.

Visitors can evaluate system performance, explore different automation configurations, and assess how each technology fits their specific operations — whether in e-commerce fulfillment, parcel distribution, or high-throughput sorting.

The center also creates a direct feedback loop between Genye’s R&D teams and the North American market, speeding up solution validation and keeping product development aligned with real customer needs.

Building on Global Experience and Local Support Capabilities

Founded in 2014, Genye Technology designs and manufactures intelligent logistics automation systems — including sorting, feeding, and integrated material handling technologies — for the global logistics industry.

More than 4,000 Genye automation systems have been deployed worldwide. The company employs over 100 engineers and operates a 30,000-square-meter production facility, with in-house capabilities covering solution design, manufacturing, installation, commissioning, and after-sales service.

Genye’s projects and service network span North America, South America, Africa，Europe, the Middle East, and Southeast Asia.

Supporting the Future of Logistics Automation in North America

The Los Angeles facility is not just a new office — it is a long-term investment in North American operations. Genye will continue building local capabilities, deepening partnerships, and bringing its automation technologies closer to the customers who rely on them.

As logistics operators push for greater efficiency and throughput, Genye will keep advancing its automation technologies and expanding its service network to meet that demand — wherever customers operate.

The new LA branch marks the next step in Genye’s global growth and a concrete commitment to the North American logistics market.